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Masterclass: Lead generation from Instagram
When
Wednesday, 09 September 2026
16:00–17:00
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Your ideal clients are already on Instagram. The question is whether they can find you, and whether they'll trust you when they do. Most early-stage startups don't have an ad budget, a marketing team, or months to burn on a channel that might not work. What they do have is a founder who knows the problem better than anyone. Organic Instagram turns that knowledge into a daily lead engine: it forces you to get precise about who you're for, puts your message in front of them repeatedly, and brings them to you already warm. This session is about the foundation. It's the organic base that makes everything you build later (ads, partnerships, sales outreach) cheaper and more effective, because you'll already know exactly who converts and why. This Session: Lead generation from Instagram Hosted by Iulia Oprea, Founder Coach, Gestalt Psychotherapist, and Startup Advisor Iulia is the Founer of Dragon Coaching House, where she works with early-stage founders and helps companies expand their teams in Europe. She is also Co-Founder of Cheiron.vet, an equine health education platform, where she owns marketing, email strategy, and growth end to end. Everything in this session comes from that work: building an Instagram-led inbound funnel from zero, testing what actually generates warm leads, and doing it daily without an ad budget or a marketing team. Iulia is an Ecosystem Mentor at The Delta, SXSW Pitch Advisory Board Member, Boardy Advisory Board Member, and co-hosts The Startup Saga Podcast. She works with startups in two ways: on the people side, through founder coaching, team development, and advisory, and on the growth side, where over the past year she has specialised in organic Instagram acquisition for companies that need to understand their ideal customer deeply and reach them without paid spend. We'll Cover Why organic comes first: the difference between earned, borrowed, and bought attention, and why the organic base makes everything else work How to define your ideal client on Instagram: not a broad persona, but the specific person who buys, comes back, and refers others How to find where your ideal clients already are, what they engage with, and how to show up in front of them without being salesy The inbound funnel structure: from first touch to DM to lead, and how to keep it simple enough to run daily The daily organic routine that fits into a founder's schedule, and what to test in your first 30 days How Instagram doubles as customer research: using content and conversations to validate your use case and sharpen your positioning What to build later on top of the foundation, once organic is working What You'll Walk Away With ✅ A clear method for working out who their ideal client on Instagram is, and how to recognise them when they show up ✅ An example of what an inbound funnel looks like that can run on its own, without paid ads ✅ A daily organic routine and a 30-day testing plan to find out what works ✅ A way to use Instagram to validate their positioning and use case ✅ An honest picture of when to stay organic and when it's time to activate paid channels Who It's For ✅ Early-stage founders who need leads now and don't have budget for ads or a marketing hire ✅ Founders who want to understand their customer deeply and turn that understanding into warm, repeatable inbound ✅ Anyone who's tried Instagram before, posted inconsistently, and got nothing back
Who's going
Sponsors & partners
Speakers from
- Where
- The Delta Campus, Berlin
- Organizer
- Iulia Oprea
- Who's going
- ~200 expected
- Registration
- 🌍 Open to all
