
B2Breakfast — Lausanne | Don’t Price the AI. Price What AI Changes for complex B2B solutions.
How to capture value as your offer evolves? Pricing is where strategy, product and go-to-market meet. And for complex B2B solutions, it is often where value gets lost. As offers evolve, new capabilities can change what customers value, what they expect, how solutions are delivered, and even the unit you have traditionally charged for. AI makes this especially visible: it can transform the value cr





