
AI & marketing: GEO & ChatGPT ads
A growing share of buying decisions now start with a question to ChatGPT, not a search on Google. It’s still a small share. It’s also growing fast, and most brands have no idea whether they show up in the answer. This is a curated evening of conversations on the two ways to get in front of that buyer: earning a citation (Generative Engine Optimization, or GEO) and paying for one (ads inside ChatGP





